Marketing Services
We dominate the market in leasing and sales of retail properties. This scale provides synergy and leverage that directly benefits owners with results.
Creating, protecting, or increasing value is the goal of all marketing campaigns. Aggressive marketing exposes the asset to the broadest number of potential tenants or buyers.
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In the development stage, we properly plan the retail center engaging fully in site planning, research, and financial requirements.
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Existing properties are analyzed to create a plan for maximizing income
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For-sale assets are market compared to minimize sale duration and locate the highest-price buyer.
Our development brokerage services range from identifying development sites to fully engaging in the development process. From tenant mix, design, and parking impacts to developing pro formas and municipal approval strategies, our knowledge and service creates equity.
Shopping center leasing strategies start with our database of local, regional, and national tenants to identify prospects with which we already have a relationship and are active in the subject’s marketplace. We directly market to the tenants in the competitive properties in the trade area and direct market to tenant categories not represented in the subject property. We formulate a plan and prepare effective written materials to communicate the message. Contacts are made by direct mail, e-mail, and calls to prospects and brokers. Our knowledge in negotiating rates and terms and on how retailers get deals approved creates value well beyond finding the interested party.
Fast sales result from an informed marketing plan. Studying the marketplace to fully understand the strengths and benefits as well as weaknesses or challenges of a property prepare us to price the asset accordingly and anticipate a buyer’s objections.
Today, most national and regional tenants with multiple locations utilize brokers to assist them in the implementation of their entry or expansion in any market area. We are well known as the first brokerage company in our market to develop strong ties to the brokerage community. One of our principal business goals is procuring the largest quantity of deals possible for our clients. Therefore, we believe that it is critical to market our properties to the brokerage community and compensate them for their services.
Goodman Real Estate Services Group currently lists 7 million square feet of existing shopping center space; 750,000 square feet of big box and restaurant disposition; 1.3 million square feet of proposed development; and acres of vacant land. We have pre-leased 4 million square feet of proposed retail space, supplying the deals needed to successfully develop numerous shopping center properties. The leasing and sale of multiple existing properties in various areas within our market provides synergy and leverage with occupiers for all of our properties.